Digital communication and media management

Specialization in the bachelor’s degree program, Business Studies

Learn to shape the digital future of digital media and communications in the bachelor’s degree program, Business Studies, at Anhalt University of Applied Sciences. Prepare for careers ranging from content managers to PR managers. And earn a degree that is tailored to your individual needs and goals. During the eighteen-week internship, you will have the opportunity to apply your theoretical knowledge in a professional environment.

Why study digital communication and media management?

  • Working with software tools in the degree program
  • Focus on cooperation with partners during the degree program
  • Individual support from dedicated lecturers with research and industry experience

Modules of the specialization

  • Digitale Markt- und Kundenforschung

    In this module, you will learn how to use digital tools to understand the market and customers. In the process, we will be examining the digital path, the tools which can be used as well as how they work and function?

  • Development of Digital Products

    The lecture explores central concepts, methods and processes for the development of digital products including websites, tools and applications. What phases belong to this development process and which prerequisites and skills are required?

  • Digitale Strategie und Transformation

    Corporate strategy must respond more quickly to change in a digital world. This module attempts to broadly encompass these challenges. We will discuss which approaches make sense in each context. 

  • Digital Marketing

    We will explore the methods and approaches used in digital marketing in their business context. This includes strategic considerations for online marketplaces and the basics of compensation and business models in the context of digital marketing. Via a methodological approach, students will learn specific analytical and planning concepts as well as methods for the various sub-disciplines such as search engine advertising.

  • Digitale Kommunikation

    This general module lays the foundations for digital communication. Which channels are there, which are preferred, and how does digital communication differ from classic communication?

  • Digitale Geschäftsmodelle

    How do modern companies and startups work today? This module compares new digital business models with classic and widely used models. Opportunities and risks as well as strengths and weaknesses are examined in more detail.

  • Social Media

    Social media has become a central part of corporate communications. We will examine the requirements and possibilities for communication across the different channels. This will lead to understanding social media’s integration into corporate communication.

  • Plattformen und Anwendungen

    Digital platforms have fundamentally changed the rules of the game in many business areas. We will explore platform mechanisms and discuss strategies and approaches for positioning on platforms and for developing our own services within a platform world.

  • Digital Marketing

    Wie funktioniert digitales Marketing, worauf sollte ein besonderes Augenmerk gelegt werden und wieso sollten manche speziellere Unternehmen hier mehr Gas geben?

  • Digitale Kollaboration

    Collaboration refers to the ideal cooperation between individuals and groups. How can this be done successfully and efficiently in the digital world? Especially in this exceptional situation, it is important to work together.

  • Digital Project Management

    Successful project management leads to success in companies. How is this achieved digitally, which tools are used and what needs to be considered in comparison to traditional project management? This module includes a digital group project. Student will be able to directly apply their theoretical knowledge in this project.

  • Project

    This module is perhaps the most application based and most interactive. We will work together with various regional and international companies on a specific project. In this project, students will have the opportunity to test their ability to work in a team and explore their creativity without limits.

Andreas Sichmund MOK Student

Anhalt University of Applied Sciences made it possible for me to have a personal dialogue with the lecturers and I was able to directly transfer my acquired knowledge to projects with my practice partners.

Andreas Sichmund, former student at the Department of Economics

Degree programs with top scores

Germany's largest university ranking service (CHE) certifies that the Department of Economics has top scores in the categories of “contact with work environment”, “international orientation” and “organization of studies”. 

The state university Anhalt University of Applied Sciences offers you:

  • low tuition fees
  • highly recognized degrees
  • accredited degree programs

Attractive student life

© Renate Geue

Bernburg's beautiful historic center

A unique campus with university buildings and residence halls. The beautiful historical city with the castle directly on the Saale River. In addition, the city is full of green spaces with perennial gardens and plants. The Bernburg-Strenzfeld campus stands out with its high quality of life and studies.

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© Lisa Raudnitschka, Doku-Team

We offer a wide range of sporting activities

Be it at the numerous sports facilities, such as in the sports hall or in the fitness studio or sauna, be it alone or in a team, whether Zumba, Yoga or floorball, there is a wide range of sports activities to discover all over the campus. Everyone can enjoy a fit and healthy student life with us!

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© Lukas Petereit

Preparation for starting a career

To prepare for a career start, the Career Service of Anhalt University of Applied Sciences offers free workshops, training, lectures and consultations. In addition, advantageous collaborations with important partners both within and outside the university are available.

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Tour of the Bernburg Campus

Multiple channels of contact

Do you have questions about the individual modules? Feel free to contact us.