Management, Human Resources, Change Management

Specialization in the bachelor’s degree program, Business Studies

How do I use human resources optimally in the company? How can you initiate change processes? The specialization Management, Human Resources, Change Management deals with issues relating to leadership, personnel marketing and continuing development in order to make a sustainable contribution to the success of the company.

Modules of the specialization

  • Nachhaltige Unternehmensführung

    Resource scarcity, climate change, social and economic sustainability issues are becoming increasingly important for companies and corporate management. In this module, students will acquire the basics of sustainability and sustainable corporate management including how to integrate sustainability goals into strategic management and controlling.

  • HR Analytics und Risikomanagement

    Students will receive a comprehensive overview of the contents and tasks involved in the interdisciplinary functions of HR risk management and HR analytics, as well as an overview of the process flows and instruments used in the processes of HR controlling and HR risk management. The acquired skills will enable students to start careers in human resources positions in companies of different sizes and industries, as well as in management careers in different operational functional areas.

  • Führung

    Which leadership styles exist? What kind of incentive systems exist and how can they be communicated? In this module, students will acquire foundational knowledge of business management as well as comprehensive knowledge of leadership issues including interaction with employees and motivation of people within the organizational environment. Students will be able to identify factors influencing personnel, organizational and social matters and will be able to evaluate pedagogical measures in the workplace from a personnel, social, organizational, and legal perspective.

  • Arbeits- und Organisationspsychologie

    Communication psychology, leadership theories, conflict management, personality development and coaching are just some of the contents of this module. Participants will learn the foundations of psychology, communication psychology and self-leadership, will learn to recognize the relevance of psychological factors influencing people. In addition, foundational methods for self-reflection and leadership will be acquired.

  • Talent Development

    Students will learn concepts and methods in human resource management as well as tools and processes for human resource management in companies. This module focuses on talent management, compensation management, as well as special tasks within international human resource management.

  • Computer-Intensive Methods

    Computer-intensive methods are used for problems with high computational complexity. This will include machine learning algorithms such as random forests, neural networks, and support vector machines as well as Monte Carlo or Markov Chain Monte Carlo methods. The aim of this module is the application of these methods to concrete problems and data sets with the statistical software R. Areas of application include, on the one hand, many topics of the so-called Industry 4.0, such as smart manufacturing, predictive maintenance, supply chain management or optimized energy management, and, on the other hand, classic areas such as market research and marketing.

  • Unternehmensplanspiel

    The module, “Unternehmensplanspiel”, will enable students to think in a holistic and complex manner regarding the fields of logistics and production. Using case studies, students will independently make improvements to production and communication processes. Through the teaching of soft skills, students will learn about the results of their actions and thus strengthen their decision-making skills.

  • Unternehmensgründung

    In this module, students will learn about the various aspects of business start-ups. What needs to be considered in the planning process, what are the financial implications, and how can I develop a business plan? This module also teaches competitive perspectives and core skills for analyzing business ideas. These analytic techniques include competitive analysis, niche definition methods, competitive business model development and process analytical skills.

  • Businessplanübung

    This module includes developing a start-up idea, creating a business plan, determining market potential, formulating a financial plan and much more. Students will be able to independently create a business plan to ensure the development of their start-up ideas including the planning to implement them. With their acquired skills, students will be able to prepare an independent, economically viable start-up or a part-time business venture either as a student or following graduation.

  • Operatives Personalmanagement

    What is important in personnel planning, what do I have to consider in personnel development? Participants of this module will receive a comprehensive overview of tasks and processes of corporate personnel management as well as structural setup of human resources. The acquired skills will enable students to start careers in human resources positions in companies of different sizes and industries, as well as in management careers in different operational functional areas.

  • Project

    This module requires self-initiative and offers the chance to conduct independent scientific work and present the results of this work in scientific form. Teamwork additionally strengthens social competence.

For me, the mixture of theoretical and practical elements sets the degree program apart. Relevant topics are covered and can be applied in projects as well as in companies.

Marie Schneeweiss, student in the Department of Economics

Degree programs with top scores

Germany's largest university ranking service (CHE) certifies that the Department of Economics has top scores in the categories of “contact with work environment”, “international orientation” and “organization of studies”. 

The state university Anhalt University of Applied Sciences offers you:

  • low tuition fees
  • highly recognized degrees
  • accredited degree programs

Attractive student life

© Renate Geue

Bernburg's beautiful historic center

A unique campus with university buildings and residence halls. The beautiful historical city with the castle directly on the Saale River. In addition, the city is full of green spaces with perennial gardens and plants. The Bernburg-Strenzfeld campus stands out with its high quality of life and studies.

Read more
© Lisa Raudnitschka, Doku-Team

We offer a wide range of sporting activities

Be it at the numerous sports facilities, such as in the sports hall or in the fitness studio or sauna, be it alone or in a team, whether Zumba, Yoga or floorball, there is a wide range of sports activities to discover all over the campus. Everyone can enjoy a fit and healthy student life with us!

Read more
© Lukas Petereit

Preparation for starting a career

To prepare for a career start, the Career Service of Anhalt University of Applied Sciences offers free workshops, training, lectures and consultations. In addition, advantageous collaborations with important partners both within and outside the university are available.

Read more

Tour of the Bernburg Campus

Multiple channels of contact

Do you have questions about the individual modules? Feel free to contact us.