User experience and resilience

(Kopie 1)

The ego.-INKUBATOR "User Experience and Resilience" aims to support and accompany start-ups in the field of user-friendly and sustainable technology development and evaluation.

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The ego.-INKUBATOR "User Experience and Resilience" promotes business start-ups from the university sector in the fields of quality improvement of technical products and services as well as user-friendly and sustainable product development.

In times of ever-increasing demands on technical developments, the demands for simple and intuitive operability and robust behaviour in the event of malfunctions or crises are of paramount importance. In a user-centered development process, these required characteristics can be jointly developed. User experience experts are irreplaceable in this process and successful teams working on developmental concepts are in great demand.

The ego.-INKUBATOR "User Experience and Resilience" can provide specialist and methodological knowledge as well as a modern technical infrastructure to support, guide and advise university start-ups - from the idea to market launch.

Employees and students from all departments and disciplines who are interested in a professional evaluation and development of user-friendly and sustainably effective products and systems can become participants in the incubator.  Modern technology and well-founded methods for laboratory and field investigations are made available. If they have a problem, a concrete start-up idea or a market-ready product or system, the prospective entrepreneurs can turn to the incubator “User Experience and Resilience”.

Presently of interest for innovative developments, are, for instance,  in the fields of Smart Home, Industry 4.0, Mobile Apps, Responsive Web Applications, E-Commerce, E-Government, E-Learning.


The incubator “UX-R” includes a stationary and a mobile (suitcase) examination laboratory equipped with high-performance camera technology and modern hardware and software for observations and eye tracking. It enables the application of quantitative and qualitative examination methods and provides a wide range of clear evaluation options for experts and developers.

Seminar rooms with modern presentation and transmission technology make experiments and testing in the laboratory a hands-on experience that can be collectively evaluated. Powerful computer technology supports the preparation and automated evaluation of the tests and studies. State-of-the-art eyetracking hardware and software (Tobii Glasses) can be used in the laboratory and for mobile tests.


Office and laboratory in Bernburg, Solbadstraße 2, 06406 Bernburg, 1st. floor,   Room 108, Indigo Innovationspark am Kurhaus, Seminar room/ office/ the lab Laboratory technology is mobile.