The new logo, its origin and meaning
In a process of several years, Anhalt University defined its corporate identity with the support of agencies and, on this basis, developed a new corporate design. While the corporate identity captures the core of the university, the corporate design tries to visually convey this self-image, to make it visible internally and externally through colors, typography, symbols and visual language.
The corporate design creates structure, provides a framework through design constants and guidelines and contributes to the recognition of the university. It gives the university a face and makes it appear as a unit both internally and externally.
After discussing various approaches, designs and ideas, the university decided to build on its previous, proven corporate design. The small "a" as an elementary component of the logo was to be retained and further developed. The Halle-based agency Kappa then developed the final design in close cooperation with the university.
Based on Alpha, the first letter of the Greek alphabet, the new small "a" symbolizes the beginning. The beginning of a professional career that starts at Anhalt University. Innovative research that originated at the university. A first impulse that the university gives to a life path. At the same time, Alpha is found in various scientific disciplines - in mathematics, physics, chemistry or biology, also in business, architecture, computer science or design.
Thus, the new logo of Anhalt University is intended to be a sign that connects everything: the university's departments, its three campus locations in Bernburg, Köthen and Dessau and, above all, the people who study, work and spend a significant part of their lives here.