Prof. Dr. Daniel Michelis

Fachbereich 2 - Wirtschaft

Prof. Dr. Daniel Michelis

As a professor, I teach and explore how digitization is changing the economy and society. In collaboration with a large number of companies and other practice partners, I work in applied research projects on current challenges resulting from digital transformation.
As Vice President I am a member of the management board of Anhalt University and director of the Institute of Electronic Business.

Publikationen

Social Media Analysis and Strategic Recommendations for a NonProfit Organization in Germany / Giersemehl, Franziska. - Enthalten in: Lupa-Wojcik, Iwona. 9th European Conference on Social Media (ECSM 2022) (2022), S.266-275
Die Optimierung der Usability von mobilen Applikationen / Stumpp, Stefan *1987-*. - Enthalten in: Wirtschaftsinformatik & Management (2022)
Case Study - Effects of implementing a theme week on Instagram and Facebook to promote the information day of Anhalt University of Applied Sciences / Hüter, Julia. - Enthalten in: Karpasitis, Christos. 8th European Conference on Social Media (ECSM 2021) (2021), S.98-110
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Consultant
Master of Online Communications (Full-Time Program), Master of Arts

Professor - FB WI
daniel.michelis(at)hs-anhalt.de
Tel.: +49 (0) 3471 355 1330
Fax: +49 (0) 3471 355 91330
Geb. 09 - Marx-Haus
Erdgeschoss
Raum 0.09
Strenzfelder Allee 28
D-06406 Bernburg

Workspace
Betriebswirtschaftslehre, insbesondere Marketing und Kommunikation