Master of Online Communications (M. A.)

Department Economics

Course content and objectives

You want to learn how to use digital media for good communication? Not just in theory but rather in practice? How to create a good message and send it over the right channels to reach your target audience? You furthermore want to understand how online marketing and social media can be used for the distribution of products, how product ideas become digital prototypes or how the current technology trends function in their details? And how companies master the digital transformation? Then you’re exactly right at the Master Online Communications.

The contents of this master convey an extensive knowledge of internal and external online communication, of digital campaigns on the leading communication platforms, the usage behaviour of target audiences and established methods of online marketing, sustainable business models and the design of digital transformation. You learn in a multitude of practical cooperations, digital projects and collaborative teamwork how to use your knowledge to solve concrete problems and how you can act as competent as possible. This immediate implementation of your theoretical knowledge allows you to find your own way of handling digital communication in a way that fits you, enables personal growth and prepares you optimally for your future career. 

 

Requirements

  • University Degree

    Qualified university degree in business administration or in comparable courses of study with a standard period of study of at least 3 years.

  • Language Skills
    • TestDAF Niveaustufe 4xTDN4
    • DSH2
    • or another acceptable German language certificate
  • Aptitude Test Procedure

    1. first degree:

    • Certificate grade up to 3.0 goes into the assessment procedure
    • Certificate grade >3.0 no admission possible

     

    2. further criteria:

    • Letter of motivation

Career Opportunities

This master’s degree opens a wide field of possible careers in communication, marketing, and digitisation. The graduates use their digital competence in a variety of industries at national as well as international companies and organisations. They work as social media or project managers for the marketing- and communication department in management positions and business development, while others go as far as starting their own start-up.