Master of Online Communications



  • Practice of online communication - practical use of online communication in companies and organizations
  • Online marketing - development of strategies, design of individual marketing instruments and success evaluation
  • Theories of online communication - theoretical and methodological foundations of online communication
  • Online management - leadership and management tasks in the field of online communication
  • Mobility semester - either scientific work in a practical company or exchange with a partner university

Course content and objectives

The Master's program in Online Communication at Anhalt University of Applied Sciences focuses on the practical implementation of modern approaches in digital business. Therefore, we cooperate closely with firms and organizations from a wide range of industries to evaluate their strategies, ensure integration into broader marketing activities, or generate ideas for improvement. In addition to practical knowledge, our students acquire sound theoretical knowledge. Graduates can apply advanced scientific methods and findings across disciplines after successfully completing their studies. They identify weak points and develop tailor-made solutions.

The Master's degree opens up a broad career field in corporate management, in management or in project management. Marketing and communication departments, consulting agencies and e-commerce companies all need expertise in online communication. It is also possible to offer these services as independent consultant.


  • a university degree in business administration or a comparable field of study
  • Certificate grade up to 3.0 goes into the assessment procedure
  • Certificate grade >3.0 no admission possible
  • letter of motivation

Career Opportunities

With the Master's degree, graduates can work in various areas and functions:

  • Corporate management / business management / project management
  • In marketing and communication departments
  • In consulting agencies
  • For e-commerce providers
  • As an independent consultant and service provider.