Context mapping is an approach to design in which designers use people’s everyday lives to inform and inspire themselves for ideation.
In context mapping users and designers work together on the basis of expertise: designers are experts of the innovation process, whereas users are experts of their own experiences. The methodology is developed at Delft University of Technology and is nowadays spread in design practice worldwide. Explorative techniques are used to learn about the needs, wishes, motivations and experiences of everyday people and use this in designing. It makes mainly use of qualitative research, analysis and conceptualization methods and supports empathy with the end-users and inspiration for better solutions.