Beiträge in Tagungs- und Sammelbänden
- Paetz, F. & Schultz, C.D. (2026). The smooth check-out: customer preferences for cashierless systems, In: Rasouli, S. & Timmermans, H. J. P. (eds.) (2026). Proceedings 32nd Recent Advances in Retailing and Consumer Science Conference, Berlin, July 13-16, 2026. Eindhoven: RARCS.
- Paetz, F., Pedram, M. (2025)
A comparison of esports tournament organizers’ reward structures: which one to favor to attract audience and sponsors? In: S. Rasouli & H.J.P. Timmermans (Hrsg.): Proceedings 31sth Recent Advances in Retailing and Consumer Science Conference, Zagreb, July 7-10, 2025. Eindhoven: RARCS, 320-333. - Schröder, N., Carsten, D., Schultz, C.D., Paetz, F. (2025)
The role of cues in healthy and sustainable food choices: a comparative study of online and offline grocery shopping. In: S. Rasouli & H.J.P. Timmermans (Hrsg.): Proceedings 31sth Recent Advances in Retailing and Consumer Science Conference, Zagreb, July 7-10, 2025. Eindhoven: RARCS, 365-373. - Schultz, C., Paetz, F. (2024)
Casierless shopping systems in stationary retailing
Proceedings of the 30th Recent Advances in Retailing and Consumer Science Conference, 192-207 (Best paper award) - Paetz, F., Schultz, C. (2023)
Nutzerpräferenzen für Markierungen digitaler Sprachassistenten: Eine wettbewerbsbasierte Diskussion
In: S. Gerth, L. Heim (Hrsg.): Entrepreneurship der Zukunft: Digitale Technologien und der Wandel von Geschäftsmodellen, Springer, 345-370. - Paetz, F., Schultz, C. (2023)
Trust in me! Trust as an antecedent of successful voice commerce
Proceeding of the Global Research Conference on Marketing and Entrepreneurship 2023 (referiert) - Schultz, C., Paetz, F. (2023)
Robots Calling! Using Digital Voice Assistants as Call Center Agents
Proceeding of the Global Research Conference on Marketing and Entrepreneurship 2023 (referiert) - Hildebrand, L., Paetz, F. (2023)
Decomposing museum performance using network DEA: Contrasting perspectives in quests for economic sustainability in museum performance
Proceedings of the 52nd Conference of the European Marketing Academy, Odense, 2023 (referiert) - Paetz, F., Schultz, C. (2022)
Consumer Research in the Fourth Industrial Revolution: Personality-specific Preferences for Digital Voice Assistants
In: I. Abel, H. Elifoglu, I.M. Tomic (Hrsg.) The Quest for Stability: 19th Annual Global Business Research Symposium Proceedings, Rome, Italy. (referiert) - Paetz, F., Schultz, C. (2022)
Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand PreferencesProceedings of the 51st Conference of the European Marketing Academy, Budapest, (referiert) - Yegoryan, N., Guhl, D., Paetz, F. (2022)
When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance
Proceedings of the 51st Conference of the European Marketing Academy, Budapest, (referiert) - Steiner, W., Paetz, F., Kurz, P., Hein, M. (2021)
Latente Klassenmodelle bei der wahlbasierten Conjointanalyse
In: D. Baier, M. Brusch (Hrsg.) Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 2. Auflage, Springer, Berlin, 233-255 - Schultz, C., Paetz, F. (2021)
Users’ segment-specific preferences for digital voice assistants: Influences on digital business models
Proceedings of International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS) 2021. - Paetz, F., Steiner, W., Hruschka, H. (2021)
Optimal product line designing: A comparison of different choice-based approaches
50th Conference of the European Marketing Academy, virtual, (referiert). - Paetz, F. (2020)
Latent Class Analysis for the derivation of marketing decisions: An empirical study on battery manufacturers of BEVs
In: Gaul, W., Vichi, M., Weihs, C. (Hrsg.): Studies in Classification, Data Analysis and Knowledge Organization - Paetz, F. (2020)
Sustainable brand personalities: Derivations from sustainable consumers’ personality traits
Proceedings of the 49th Annual Conference of the European Marketing Academy, Budapest, Ungarn. (referiert) - Paetz, F. (2019)
Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis
In: G.C. Porzio, F. Greselin, S. Balzano (Hrsg.) CLADAG2019 Book of Short Papers, Centro Editoriale di Ateneo Università di Cassino e del Lazio Meridionale, Cassino, 369-372. (referiert) - Paetz, F. (2019)
Personalized advertising based on the predominant personality traits of product category consumers
In: I. Abel, H. Elifoglu, I.M. Tomic (Hrsg.) The Quest for Stability: 14th Annual Global Business Research Symposium Proceedings, Valencia, Spanien. (referiert) - Paetz, F. (2018)
Brand personalities for sustainable brands
In: W. Budzianowski (Hrsg.), Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 conference, September 17-18, Breslau, Polen. (referiert) - Paetz, F. (2018)
On the appropriateness of the multinomial logit model
Proceedings of the 9th EMAC Regional Conference, September 12-14, University of Economics, Prag, Tschechien. (referiert) - Paetz, F., Guhl, D. (2018)
Price premia for social product enhancements
In: I. Abel, H. Elifoglu, I.M. Tomic (Hrsg.) The Quest for Stability: 13th Annual Global Business Research Symposium Proceedings, Rom, Italien. (referiert) - Paetz, F., Semmler-Ludwig, R. (2018)
Consumer's sport preference as a predictor for his/her response to brand personality
In: N. Kliewer, J.F. Ehmke, R. Borndörfer (Hrsg.), Operations Research Proceedings 2017, 61-66. (referiert) - Paetz, F. (2017)
Improving the forecasting accuracy of 2-step segmentation models
In: A. Fink, A. Fügenschuh, M. J. Geiger (Hrsg.), Operations Research Proceedings 2016. Springer, Berlin, 57-62. (referiert) - Paetz, F., Guhl, D. (2017)
Company’s monetary benefits from consumer social responsibility
In: C. Bala, W. Schuldzinski (Hrsg.) International Conference on Consumer Research 2016: The 21st Century Consumer: Vulnerable, Responsible, Transparent?. Verbraucherzentrale NRW, Düsseldorf, 245-256. (referiert) - Paetz, F., Guhl, D. (2017)
On the drivers of segment-specific differences in willingness-to-pay for the fair trade label
Proceedings of the 5th French-Austrian-German Workshop on Consumer Behavior, Wien, Österreich. (referiert) - Paetz, F., Guhl, D. (2017)
Who responds to social product attributes? An explorative study
In: I. Abel, H. Elifoglu, I.M. Tomic (Hrsg.) The Quest for Stability: 12th Annual Global Business Research Symposium Proceedings, Cork, Irland. (referiert) - Paetz, F., Semmler-Ludwig, R. (2017)
Using consumer's sport cluster membership to predict affective brand loyalty
The Business & Management Review, 9(2), 13. - Yegoryan, N., Guhl, D., Paetz, F. (2017)
Confounding in preference and structural heterogeneity
Proceedings of the 46th EMAC Conference, Universität Groningen, Niederlande. (referiert) - Paetz, F., Guhl, D. (2016)
Socially conscious consumption: consumers’ willingness-to-pay for fair trade labels - In: R. Busa-Fekete, E. Hüllermeier, V. Mousseau, K. Pfannschmidt (Hrsg.), Proceedings of the DA2PL’2016 EURO Mini Conference: From Multicriteria Decision Aid to Preference Learning, Paderborn. (referiert)
- Paetz, F. (2015)
Is preference heterogeneity associated with consumers' personality?
Conference Proceedings of the 4th Emerging Markets Conference: Redefining Value in Emerging markets, Dubai, Vereinigte Arabische Emirate. (referiert) - Paetz, F. (2015)
Linking benefit-segmentation to the five-factor model of personality: An empirical study Proceedings of the 6th EMAC Regional Conference, September 16-18, Wirtschaftsuniversität Wien, Wien, Österreich. (referiert) - Paetz, F. (2015)
The relationship between individual price response of beer consumers and their demographic/psychographic characteristics
In: F. Mola, C. Conversano (Hrsg.), Book of Abstracts CLADAG 2015, CUEC Editrice, Cagliari, 510-513. (referiert) - Paetz, F., Steiner, W. J. (2015)
Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen
In: H. Schenk-Mathes, C. Köster (Hrsg.): Entscheidungstheorie und -praxis: Tagungsband des Workshops der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis" am 27. und 28. März 2014 in Clausthal-Zellerfeld. Springer, Berlin, 163-164. - Paetz, F., Steiner, W. (2014)
A finite mixture multinomial probit model for choice based conjoint analysis: A simulation study
Proceedings of the 43th Annual Conference of the European Marketing Academy, Valencia, Spanien. (referiert) - Semmler-Ludwig, R., Paetz, F. (2014)
Comparison of sports activity of women and men under consideration of personality traits
Proceedings of the 19th Annual Congress of the ECSS, Amsterdam, Niederlande.
