Beiträge in referierten Fachzeitschriften
- Wild, H., Buras, A., Paetz, F., & Baasch, A. (2026). Identifying drought signals of different forest types: Combining Ground Surveys and Satellite Data in Saxony-Anhalt, Germany, Forest Ecology and Management, 619, 124062
https://authors.elsevier.com/sd/article/S0378-1127(26)00560-8 - Ickstadt, K., Breitner-Busch, S., Conrad, A., Diekmann, A., Elmer, C., Felgendreher, S., Fried, R., Friedrich, S., Fuks, K., Groll, A., Hense, A., Hornberg, C., Küchenhoff, H., Leitgöb, H., Paetz, F., Radermacher, W.J., Schürz, S. & Wolf, K. (2025) Beschleunigung umweltpolitischer Entscheidungen durch verlässliche Daten und effiziente statistische Methoden. AStA Wirtsch Sozialstat Arch. https://doi.org/10.1007/s11943-025-00360-w
- Kübler, R.V., Burmester, A., Paetz, F. , & Klarmann, M. (2025). How to Harness the Potential of User-Generated Content for Management Decisions. Schmalenbach Journal of Business Research, 77, 407-418. https://doi.org/10.1007/s41471-025-00226-5
Schmalenbach Journal of Business Research - Schröder, N., Schultz, C. D., Paetz, F., Grzadziel, A., & Clegg, M. (2025). Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice. Schmalenbach Journal of Business Research, 77, 457 -496. https://doi.org/10.1007/s41471-025-00214-9
Schmalenbach Journal of Business Research. - Schultz, C.D., Paetz, F. (2025)
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems
Journal of Retailing and Consumer Services, 85, 104280 - Paetz, F., Schultz, C.D. (2025)
Smart product brands – The interrelation of smart products and buyer personality traits
Journal of Retailing and Consumer Services, 84, 104220 - Guhl, D., Paetz, F., Wagner, U., Wedel, M. (2024)
Predicting and optimizing marketing performance in dynamic markets
OR Spectrum, 46, 1-27 - Kaluza, I., Voigt, G., Paetz, F. (2023)
Empirical studies on the impact of booking status on customers’ choice behavior in online appointment systems
Journal of Business Economics, 94, 187-224. - Schultz, C., Paetz, F. (2023)
Trust in Digital Voice Assistants: A fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce
Marketing ZFP - Journal of Research and Management, 45(2), 2-21. - Hildebrand, L., Küblböck, S., Paetz, F. (2022)
Museales Performance-Measurement in Krisenzeiten
Zeitschrift für Tourismuswissenschaft, 14(2), 107-133. - Paetz, F., Steiner, W.J., Hruschka, H. (2022)
Advanced data analysis techniques with marketing application
Journal of Business Economics, 92, 557-561. - Paetz, F. (2021)
Recommendations for sustainable brand personalities: An empirical study.
Sustainability, 13(9), 4747. - Paetz, F. (2021)
Personality traits as drivers of social preferences: a mixed logit model application
Journal of Business Economics, 91, 303-332. - Paetz, F. (2020)
Analysing Socio-Demographic Determinants for fair trade Label’s Price Premia: A Practical Approach
Archives of Data Science, Series A, 7(1), online. - Paetz, F., Hein, M., Kurz, P., Steiner, W. (2019)
Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results
Marketing ZFP - Journal of Research and Management, 41(4), 3-20. - Paetz, F., Steiner, W. (2018)
Utility independence versus IIA property in independent probit models
Journal of Choice Modelling, 26, 41-47. - Paetz, F., Guhl, D. (2017)
Understanding differences in segment-specific willingness-to-pay for the fair trade label
Marketing ZFP - Journal of Research and Management, 39(4), 37-46. - Paetz, F., Steiner, W.J. (2017)
The benefits of incorporating utility dependencies in finite mixture probit models
OR Spectrum, 39(3), 793-819. - Paetz, F. (2016)
Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 68(3), 279-306. - Paetz, F., Steiner, W. (2015)
Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie
Marketing ZFP - Journal of Research and Management, 37(2), 90-100.
