Vorträge
- Re-thinking exponential reward structures for esports tournaments - A game-theoretic approach, International Conference on Operations Research 2025, Bielefeld, 09/2025
- A comparison of esports tournament organizers’ reward structures: which one to favor to attract audience and sponsors?, 31sth Recent Advances in Retailing and Consumer Science Conference, Zagreb, 07/2025
- Smart product brands - User’s personality traits as determinants for brand preferences, VI German - Polish Seminar on Data Analysis and Applications, virtuell, 09/2024
- Decision Support for Retailers via Price Only Conjoint: Is One Price Attribute Enough?
30th Recent Advances in Retailing and Consumer Science Conference, Fuerteventura, 07/2024 - Unraveling the Influence: Exploring the Role of User Generated Content in Customer Decision Making and Understanding its Relevance for Different Customer Segments,
6th Working Group Meeting of AG Marketing, Hamburg, 05/2024 - Determinants for voice shopping via digital voice assistants: An empirical study
5th Working Group Meeting of AG Marketing, virtuell, 11/2023 - Towards understanding patterns in museum attendance: Applying time series analysis to German museum panel data
5th Working Group Meeting of AG Marketing, virtuell, Vortrag gehalten von Lea Hildebrand, 11/2023 - Generic vs. alternative-specific price parameters in price-only conjoint choice designs
8th Japanese-German Symposium on Classification, virtuell, September 2023 - Trust in Me! Trust as an Antecedent of Successful Voice Commerce
Global Research Conference on Marketing and Entrepreneurship, Hamburg, August 2023 - The Choice for In-home AI Devices: A Cohort-Specific Perspective
Data Science, Statistics & Visualisation - European Conference on Data Analysis, Antwerpen, Juli 2023 - Choice-Based Optimal Product Line Designing Approaches: A Monte Carlo Simulation Study
European Conference on Data Analysis, Neapel, September 2022 - Consumer Research in the Fourth Industrial Revolution: Personality-specific Preferences for Digital Voice Assistants
19th Annual Global Business Research Symposium Proceedings, Rom, Juni 2022 - Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences
51st Conference of the European Marketing Academy, Budapest, Mai 2022 - When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance
51st Conference of the European Marketing Academy, Budapest, Mai 2022 - Good to hear your voice! Interactions of personality traits and smart speaker brand preferences in voice commerce
DAGStat Conference 2022, Hamburg, März 2022 - Decision support for digital business models: An empirical study on users’ preferences for digital voice assistants
3rd Working Group Meeting of AG Marketing, virtuell, Juli 2021 - Decision support for new product development with price-only conjoint analysis: How to parameterize price?
32nd European Conference on Operational Research, virtuell, Juli 2021 - Optimal product line designing: A comparison of different choice-based approaches
50th Conference of the European Marketing Academy, virtuell, Mai 2021 - On the robustness of different approaches for optimal product line designing
2020 Decision Science Institute Annual Meeting, virtuell, November 2020 - Determinants for the recovery of product lines’ revenues
2nd Working Group Meeting of AG Marketing, virtuell, August 2020 - A Mixed Logit model's application: Personality traits as drivers for social preferences
1st Working Group Meeting of AG Marketing, Karlsruhe, November 2019 - Personalized advertising based on the predominant personality traits of product category consumers
14th Annual Global Business Research Symposium, Valencia, Juni 2019 - Latent Class Analysis in Marketing: Drawing inferences for social brand personalities
Invited Talk in Session "Marketing and E-Commerce", DAGStat Conference 2019, München, März 2019 - Parameter Recovery and Forecasting Accuracy: How robust is the Multinomial Logit model?
9th International Trade and Academic Research Conference, London, November 2018 - Brand personalities for sustainable brands
1st Sustainable Solutions for Growth SSG 2018 conference, Breslau, September 2018 - On the appropriateness of the Multinomial Logit model
9th EMAC Regional Conference, Prag, September 2018 - Price premia for social product enhancements: A two-step segmentation approach
13th Annual Global Business Research Symposium, Rom, Juni 2018 - Präferenz- versus persönlichkeitsbasierte Segmentierung von Konsumenten: Eine empirisch-quantitative Studie
48. Jahrestagung der Wissenschaftlichen Kommission Marketing, Münster, Januar 2018 - Using consumer's sport cluster membership to predict affective brand loyalty
8th International Trade and Academic Research Conference, London, November 2017 - Consumer’s sport preference as a predictor for his/her response to brand personality
International Conference on Operations Research, Berlin, September 2017 - Who responds to social product attributes? An explorative study
12th Annual Global Business Research Symposium, Cork, Juli 2017 - Confounding in preference and structural heterogeneity 46th EMAC Conference,
Vortrag gehalten von M.Sc. N. Yegoryan, Groningen, Mai 2017 - On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label
5th French-Austrian-German Workshop on Consumer Behavior, Wien, März 2017 - Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels
DA2PL'2016 EURO Mini Conference, Paderborn, November 2016 - Company's monetary benefits from consumer social responsibility
International Conference on Consumer Research, Bonn, September 2016 - Brand Credibility and Price Sensitivity in the Orange Juice Category: A Replication, Jahrestagung der Forschungsgruppe „Konsum & Verhalten“,
Vortrag gehalten von Dr. D. Guhl, Wuppertal, September 2016 - Improving the forecasting accuracy of two-step segmentation models
International Conference of the German Operations Research Society, Hamburg, August 2016 - Market value of fair trade labels
28th European Conference on Operational Research
Vortrag gehalten von Dr. D. Guhl, Poznan, Juli 2016 - Linking Benefit-Segmentation to the Five-Factor Model of Personality: An Empirical Study
6th EMAC Regional Conference, Wien, September 2015 - Decisions on optimal product portfolio plans: Can they be derived from consumers’ psychographic variables?
International Conference on Operations Research, Wien, September 2015 - Could Companies Gain from Fair Trade Labels? An Orange Juice Study
27th European Conference on Operational Research, Glasgow, Juli 2015 - Is preference heterogeneity associated with consumers’ personality?
4th Emerging Markets Conference, Dubai, Januar 2015 - A Note on the Properties of the Independent Probit Model
International Conference on Operations Research, Aachen, September 2014 - A Comparison of Different Types of Probit Models for Conjoint Segmentation
20th Conference of the International Federation of Operational Research Societies (IFORS), Barcelona, Juli 2014 - Comparison of sports activity of women and men under consideration of personality traits
19th annual Congress of the European College of Sport Science, Amsterdam,
Vortrag gehalten von Prof. Dr. R. Semmler-Ludwig, Juli 2014 - Should Finite Mixture Conjoint choice models account for utility interdependencies?
2nd European Conference on Data Analysis, Bremen, Juli 2014 - A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study
43th EMAC Conference, Valencia, Juni 2014 - Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen
Workshop der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis", Clausthal-Zellerfeld, März 2014 - Accounting for Heterogeneity, Utility Covariances, or both in Conjoint Choice Models?
35th ISMS Marketing Science Conference, Istanbul, Juli 2013 - Utility independence and the IIA property in Discrete Choice Models
26th European Conference on Operational Research, Rom, Juli 2013 - Finite Mixture MNP vs. Finite Mixture IP Models: An Empirical Study
36. Jahrestagung der Gesellschaft für Klassifikation (GfKl), Hildesheim, August 2012 - Finite Mixture MNP versus Finite Mixture IP Models: A Comparison of Fit, Partworth Recovery and Predictive Validity.
International Conference on Operations Research, Zürich, September 2011
