Prof. Dr. Friederike Paetz

Publikationen

Sonstige Veröffentlichungen

  • Paetz, F., Brüggemann, P. (2026). Report on the 7th Working Group Meeting of AG MARKETING, Archives of Data Science, Series A (Online First), 1-3.
    https://publikationen.bibliothek.kit.edu/1000193606
  • Paetz, F., Kübler, R.V., Burmester, A. (2026). Report on the 6th Working Group Meeting of AG MARKETING, Archives of Data Science, Series A (Online First), 1-3.
    https://publikationen.bibliothek.kit.edu/1000193605
  • Paetz, F., Kübler, R.V. (2024)
    Report on the 5th Working Group Meeting of AG MARKETING
    Archives of Data Science, Series A, 9(1), online.
  • Paetz, F., Aschersleben, P., Szepannek, G. (2024)
    Report on the Joint Working Group Meeting of “AG Marketing” and “AG DANK”
    Archives of Data Science, Series A, 8(1), online.
  • Paetz, F., Steiner, W.J., Hruschka, H. (2022)
    Advanced data analysis techniques with marketing application
    Journal of Business Economics, 92, 557-561.
  • Paetz, F., Guhl, D. (2021)
    Report on the Third Working Group Meeting of the “AG Marketing”
    Archives of Data Science, Series A, 8(1), online.
  • Paetz, F., Guhl, D. (2020)
    Report on the Second Working Group Meeting of the “AG Marketing”
    Archives of Data Science, Series A, 7(1), online.
  • Paetz, F., Geyer-Schulz, A., Steiner, W.J., (2020)
    Report on the First Working Group Meeting of the “AG Marketing”
    Archives of Data Science, Series A, 7(1), online
  • Semmler-Ludwig, R., Paetz, F. (2015)
    Persönlichkeitseigenschaften beeinflussen Wahl sportlicher Aktivitäten
    LSB-Magazin, Ausgabe 07, 25-26.