Whether media representatives, prospective students, students, professors or colleagues - the staff of the Marketing and Communications department, in close cooperation with the Departments and Administration, are your contacts for central marketing activities.
We provide information about new developments, projects and dates and also support the Departments and Administration, i.e. all university employees, with central marketing activities. In close coordination with the university management, the team is responsible for the target group-oriented communication and presentation of Anhalt University of Applied Sciences.
Overall, the range of tasks of the Marketing and Communications department covers almost all disciplines of university communication, such as online communication, internal communication with university members, involvement in the strategic communication positioning of the university and event marketing. As the school-university contact point, we are particularly committed to student marketing. Alumni work has also been part of this area since 2018.
In addition to the Head of Marketing and Communications, our team includes other employees who take care of project-related matters. The department always sees itself as a service point and partner. Get in touch with us!
Key Areas of Focus
Anhalt University of Applied Sciences stands for practice-oriented scholarship, international networking, and strong regional ties. To ensure that these strengths are recognizable, tangible, and consistently communicated, the Marketing and Communications Office is responsible for the strategic development of the university’s brand in close coordination with the university administration.
The focus is on positioning Anhalt University of Applied Sciences as a forward-looking educational and research institution with a clear identity. To this end, we analyze perceptions, target audience needs, and communication channels, and use this information to develop brand messages that highlight the university’s unique characteristics—from its international focus and cross-campus diversity to the excellence of our Departments.
Based on this positioning, we create target-group-oriented communication concepts that are individually tailored to prospective students, current students, alumni, staff, research partners, and media representatives. Whether for student recruitment campaigns, image-building projects, internal communications, or public outreach—we ensure a consistent brand image and clear language of instruction that fosters identification with Anhalt University of Applied Sciences and strengthens its competitive edge.
Our goal is to establish Anhalt University of Applied Sciences as a strong brand, further expand its relevance in the educational landscape, and sustainably anchor its reputation as a modern, open, and high-performing university.
Your contact: Torsten Schaper (Head of the Marketing and Communications Office)
A Consistent Visual Identity for a Strong Brand Image
A consistent visual identity strengthens the recognizability of Anhalt University of Applied Sciences and fosters a sense of trust both internally and externally. The corporate design serves as the binding framework for all visual communication materials—from digital formats and presentations to print products, as well as event and campaign design.
The Marketing and Communications Office ensures that all design elements—such as the logo, color palette, typography, visual language, and layout system—are applied consistently. Our mission is to continuously refine the corporate design guidelines, adapt them to new communication needs, and bring a clear brand identity to life.
We support departments, projects, and central units in the creative implementation of their communication initiatives and ensure that these convey the brand value of Anhalt University of Applied Sciences. Through a standardized corporate design, we provide guidance, strengthen the university’s professional image, and foster a sense of identification among all members of the university community with their institution.
On the intranet, you’ll find extensive download and ordering options for logos, colors, fonts, printed materials, and other digital assets.
Contact: Susan Schellenberg
Centralized Management, Decentralized Implementation
The website www.hs-anhalt.de serves as Anhalt University of Applied Sciences’ digital flagship and is aimed at prospective students, current students, researchers, alumni, partner institutions, and the media. The Marketing and Communications Office is responsible for the central editorial management and quality control of the university website.
Most of the content creation, however, takes place decentralized within the university’s departments, service units, and facilities. We support editors in publishing their content in the central content management system (Typo3), provide guidelines and templates, and ensure a consistent, brand-compliant visual identity.
As the central web editorial team, we continue to develop editorial standards, advise on the design and structure of pages, optimize content for accessibility, search engine friendliness, and AI chatbots (SEO and GEO), and ensure that content remains up-to-date and tailored to target audiences.
You can reach the web team by email: web@hs-anhalt.de
Contact person: Caterina Wilhelm
Professional Support for Media Production and Distribution
The Marketing and Communications Office provides centralized services for the creation, administration, and distribution of media content. This includes organizing and coordinating photo and video productions, creating images and graphic elements, and providing appropriate media formats for internal and external communication purposes.
We ensure that Anhalt University’s image and video material is used in a manner that is consistent with the brand, legally compliant, and tailored to the target audience. As part of this, we maintain central media libraries, assist with the selection of appropriate visuals, and provide advice on design and licensing issues.
In addition, we develop standards for the university’s media presentation and ensure that media content is used consistently in campaigns, presentations, publications, and digital platforms.
Contact: Uwe Jacobshagen
Digital Visibility for Anhalt University of Applied Sciences
Digital presence is a key success factor for Anhalt University of Applied Sciences’ visibility and reach. In the areas of online marketing and social media, we ensure that the university communicates in a visible, relevant, and authentic manner on digital platforms—for prospective students as well as current students, research partners, alumni, and the general public.
Our responsibilities include the strategic planning, management, and further development of key online communication channels, particularly the website www.hs-anhalt.de and the university’s social media presence. In doing so, we consistently tailor our content to the needs of the respective target groups and use appropriate formats—ranging from informative posts and campaign storytelling to interactive formats on social networks.
We support academic departments and projects in creating digital content, advise on targeted initiatives, and promote consistent, cross-channel online communication.
Contact: Franziska Geue
Science communication at Anhalt University of Applied Sciences is a key focus of its applied research, aimed at making the university’s research findings and priorities accessible to the public. This is achieved, among other things, through editorial content for online and social media channels, such as the KlimaBlog and the LinkedIn focus page “Research. Transfer. Trade Shows.”
Contact: Claudia Aldinger
The SchulCampus brings together programs specifically for students and teaching staff. We plan, organize, and carry out project days, college-preparation events, and professional development opportunities. We also serve as the point of contact for school partnerships. The “Networks & Projects” section provides an overview of our projects and partner networks.
Positioning Research and Strengthening Academic Networks
Specialized and scientific trade fairs serve as key platforms for specifically showcasing Anhalt University of Applied Sciences’ research strengths within the national and international scientific and technology transfer communities. The Marketing and Communications Office coordinates the university’s central trade fair presence, develops appropriate communication and presentation formats, and ensures a consistent public image.
Working closely with the participating research groups, technology transfer offices, and project partners, we prepare content, create informational materials, and provide support for the effective presentation of research results, innovation projects, and technology transfer activities. The goal is to position Anhalt University of Applied Sciences as a high-performing research institution, to foster collaborations, and to intensify exchanges with academic and business stakeholders.
You can find all the latest information on trade shows here on our website.
Contact: Simone Keim
To ensure that your personal connections with former classmates, professors, and staff members do not end abruptly, we offer you a platform to stay in touch and actively nurture these relationships. We are happy to draw on your experiences and hope that they will provide new inspiration for teaching, research, and campus life. Anhalt University of Applied Sciences alumni will find a wealth of up-to-date information on the Alumni Campus website, as well as the opportunity to connect with other alumni. Networking and the continued development of Anhalt University of Applied Sciences—in a practical way.
Stay in touch. Stay informed. Share ideas. Feel free to take a look around our campus!
Contact person: Simone Keim
Through its university store at www.hs-anhalt.de/shop, Anhalt University of Applied Sciences offers a selection of merchandise designed to foster a sense of belonging to the university and raise awareness of its brand. Whether it’s clothing, accessories, or everyday items—the shop is aimed at students, staff, alumni, and external partners who want to show their connection to the university.
For internal use, a separate shop on the intranet is also available, featuring promotional materials. This shop offers centrally coordinated communication and presentation materials—such as sweet giveaways, writing supplies, and trade show equipment—designed in the university’s corporate style and suitable for use at events, trade shows, projects, and official occasions.
The Marketing and Communications Office coordinates the provision, updating, and quality assurance of these materials and ensures that all products and promotional items consistently represent the “Anhalt University of Applied Sciences” brand.
For poster printing in sizes A2 through A0, please contact: plottwks.koet@hs-anhalt.de. Depending on the workload, orders will be processed in the order they are received.
LinkedIn:
www.hs-anhalt.de/linkedin
Instagram:
www.hs-anhalt.de/instagram
YouTube:
www.hs-anhalt.de/youtube
Facebook:
www.hs-anhalt.de/facebook
Mastodon:
www.hs-anhalt.de/mastodon
You can find all information about the press office on the press page. Your contact person is Bettina Kranhold.
You can find all legally required information here.
Employees
Service
Merchandise that fosters a sense of connection to the university. Whether it’s clothing, accessories, or everyday items—the shop is aimed at students, staff, alumni, and external partners who want to show their connection to the university.
An internal store on the intranet featuring centrally coordinated communication and promotional materials, such as cute giveaways, stationery, and trade show supplies for events, trade shows, projects, and corporate functions.
