Course Profile

You don't think that's possible?

Then consider who is actually responsible for you being able to use, for example, a certain well-known word processing program quite intuitively, or why your console "talks" to you in such a way that you understand what to do next.

Specialized Translators/Software Localizers ...

get up in the morning and brush their teeth. After that, they usually go to a multinational company such as Microsoft, where they play an important role in ensuring that software such as Word or computer and console games can be marketed internationally. And it is not only about the translation of the user interface (buttons, menus, etc.), but also about the adaptation of software to national and cultural characteristics and visual habits. Software localizers (the technical term for translators who linguistically and culturally adapt software products) know that words have different lengths in different languages and adapt controls accordingly. They are familiar with cultural peculiarities and know what must or may be communicated in which language in order to be understood and not to offend anyone.

Imagine...

that an Indian game development company wants to publish and distribute internationally a game that has already achieved record sales in India and is about luck. Therefore, the Swastika symbol, which is known in India as a religious symbol of luck, appears everywhere on the user interface. A German person opening this game for the first time would probably look down in embarrassment, because what is a symbol for luck in India is called "Hakenkreuz" in this country and means - as we all know   the complete opposite. Worse - it offends and puts the game into completely the wrong context. Software localizers ensure that this does not happen and thus increase the chances that software products can be marketed in the target market and become just as successful as in the country of origin.

You should study Specialized Translation - Software and Media at Anhalt University of Applied Sciences, ...

because it is the only bachelor's degree program in Germany to date that is dedicated to the localization of software, as it is known in professional circles. It includes both linguistic-translational and information-technological contents. The degree program is practice-oriented, includes an internship in industry and imparts technical and methodological competence in the fields of translation, information technology and intercultural communication in order to adapt software products in high quality to different target markets.

By the way: the degree program can also be studied as a cooperative degree program.