Mas­ter of On­line Com­mu­nic­a­tions (M.A.)

Course content and objectives

You want to learn how to use digital media for good communication? Not just in theory but rather in practice? How to create a good message and send it over the right channels to reach your target audience? You furthermore want to understand how online marketing and social media can be used for the distribution of products, how product ideas become digital prototypes or how the current technology trends function in their details? And how companies master the digital transformation? Then you’re exactly right at the Master Online Communications.

The contents of this master convey an extensive knowledge of internal and external online communication, of digital campaigns on the leading communication platforms, the usage behaviour of target audiences and established methods of online marketing, sustainable business models and the design of digital transformation. You learn in a multitude of practical cooperations, digital projects and collaborative teamwork how to use your knowledge to solve concrete problems and how you can act as competent as possible. This immediate implementation of your theoretical knowledge allows you to find your own way of handling digital communication in a way that fits you, enables personal growth and prepares you optimally for your future career.